{"id":4091,"date":"2022-04-01T15:25:15","date_gmt":"2022-04-01T12:25:15","guid":{"rendered":"https:\/\/oner.av.tr\/?p=4091"},"modified":"2022-04-01T15:25:15","modified_gmt":"2022-04-01T12:25:15","slug":"influencer-sozlesmeleri","status":"publish","type":"post","link":"https:\/\/oner.av.tr\/en\/influencer-sozlesmeleri\/","title":{"rendered":"\u0130nfluencer S\u00f6zle\u015fmeleri"},"content":{"rendered":"

\u0130nfluencer Ne Demek?<\/strong><\/h2>\n

\u0130nfluencer, kelime anlam\u0131yla etkileyen ki\u015fi demektir. Sosyal medyay\u0131 aktif bir \u015fekilde kullanan ve payla\u015f\u0131mlar\u0131yla binlerce ki\u015fiye ula\u015fan kimseye “influencer”<\/strong> denilmektedir. \u0130nfluencerlar takip\u00e7ilerinin \u00fcr\u00fcn sat\u0131n alma kararlar\u0131nda olduk\u00e7a ba\u015far\u0131l\u0131 olan, bu nedenle markalar\u0131n i\u015fbirli\u011finde bulunduklar\u0131 ki\u015filerdir.<\/p>\n

\u0130nfluencerlar anla\u015fmal\u0131 markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc tan\u0131t\u0131rken a\u00e7\u0131k\u00e7a reklam yapman\u0131n yan\u0131 s\u0131ra, reklam oldu\u011fu kolay ay\u0131rt edilemeyen ve standart bir reklam gibi g\u00f6r\u00fcnmeyen viral reklam, \u00fcr\u00fcn yerle\u015ftirme gibi bir\u00e7ok reklam y\u00f6ntemine de ba\u015fvurabilirler.<\/p>\n

\u00dcr\u00fcn yerle\u015ftirme, a\u00e7\u0131k reklam de\u011fildir ve reklam\u0131 yap\u0131lan markaya kar\u015f\u0131 olumlu duygular yaratmak amac\u0131yla markan\u0131n \u00fcr\u00fcn\u00fcne veya hizmetine do\u011fal yollarla i\u00e7eriklerinde yer vermesidir. Bu y\u00f6ntem, influencer\u2019\u0131n do\u011fal bir kullan\u0131m sa\u011flad\u0131\u011f\u0131 izlenimini verir ve marka ile daha g\u00fc\u00e7l\u00fc bir ba\u011f kurulmas\u0131n\u0131 sa\u011flar.<\/p>\n

\u0130nfluencer Marketing Nedir?\u00a0<\/strong><\/h2>\n

Sosyal medyada belirli bir grubu etkileme g\u00fcc\u00fcne sahip kimselerin hedef kitleyi ilgili \u00fcr\u00fcn\u00fc sat\u0131n almaya y\u00f6nlendirmek amac\u0131yla olu\u015fturulan i\u00e7erikleri sosyal medya hesaplar\u0131nda payla\u015fmalar\u0131 suretiyle y\u00fcr\u00fct\u00fclen pazarlama ve reklam faaliyetine “influencer marketing” denilmektedir.<\/p>\n

\u0130nfluencer S\u00f6zle\u015fmesi Nedir?<\/strong><\/h2>\n

Marka veya firma ile influencer ki\u015fi aras\u0131nda d\u00fczenlenen, ilgili \u00fcr\u00fcne ili\u015fkin pazarlama ve reklam faaliyetini konu edinen s\u00f6zle\u015fmelere “influencer s\u00f6zle\u015fmesi”<\/strong> denir.<\/p>\n

\u0130nfluencer S\u00f6zle\u015fmesinin Unsurlar\u0131\u00a0<\/strong><\/h2>\n
    \n
  • \u0130nfluencerlar, markalarla yapt\u0131klar\u0131 i\u015f birliklerinin kar\u015f\u0131l\u0131\u011f\u0131nda bir bedel veya ba\u015fka bir menfaat elde ederler. Normalde bedel olarak influencera belirli bir \u00fccret \u00f6denmektedir. Ancak bunun yerine m\u00fc\u015fteriye ait mal veya hizmetlerden \u00fccretsiz yararlanma veya bunlara indirimli olarak ula\u015fma gibi ba\u015fka menfaatlerin sa\u011flanmas\u0131 da m\u00fcmk\u00fcn olmaktad\u0131r.<\/li>\n
  • \u0130nfluencer s\u00f6zle\u015fmesinin bir di\u011fer unsuru da reklam ve pazarlama faaliyetidir. Marka veya firma b\u00f6yle bir s\u00f6zle\u015fmeye taraf olmakla piyasaya sundu\u011fu mal veya hizmet hakk\u0131nda hedef kitlenin bilgilendirilmesini ve b\u00f6ylece sat\u0131\u015flar\u0131n art\u0131r\u0131lmas\u0131n\u0131 ama\u00e7lamaktad\u0131r.<\/li>\n
  • \u0130nfluencer arac\u0131l\u0131\u011f\u0131yla yap\u0131lacak olan reklam ve tan\u0131t\u0131m faaliyetlerinin mutlaka sosyal medya \u00fczerinden yap\u0131lmas\u0131 gerekmektedir. Firma veya marka ile\u00a0 influencer aras\u0131nda yap\u0131lacak s\u00f6zle\u015fmede hangi sosyal medya hesaplar\u0131n\u0131n ne \u015fekilde kullan\u0131laca\u011f\u0131 ayr\u0131nt\u0131l\u0131 olarak d\u00fczenlenmelidir.<\/li>\n<\/ul>\n

    \u0130nfluencer S\u00f6zle\u015fmeleri Nas\u0131l Kurulur?<\/strong><\/h2>\n

    \u0130nfluencer s\u00f6zle\u015fmeleri, \u015fekle tabi olmayan, r\u0131zai nitelikte olan ve tam iki tarafa bor\u00e7 y\u00fckleyen bir s\u00f6zle\u015fmedir. Yani bu s\u00f6zle\u015fmenin noterde haz\u0131rlanmas\u0131na gerek yoktur. Taraflar kendi aralar\u0131nda da bir s\u00f6zle\u015fme haz\u0131rlayabilirler. Uygulamada influencer s\u00f6zle\u015fmeleri ispat kolayl\u0131\u011f\u0131 sa\u011flamak amac\u0131yla yaz\u0131l\u0131 \u015fekilde yap\u0131lmaktad\u0131r.<\/p>\n

    \u0130nfluencer s\u00f6zle\u015fmelerinde taraflardan biri \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve reklam\u0131n\u0131 yapacak olan ki\u015fi yani influencer olan ki\u015fidir. Di\u011fer tarafta ise marka sahibi veya \u00fcreticidir.\u00a0 \u0130nfluencer s\u00f6zle\u015fmesi do\u011frudan do\u011fruya firma ve influencer aras\u0131nda yap\u0131labilece\u011fi gibi s\u00f6zle\u015fmenin kurulu\u015fu an\u0131nda taraflardan birinin veya her ikisinin bir arac\u0131dan faydalanmas\u0131 da m\u00fcmk\u00fcnd\u00fcr. Bu arac\u0131lar reklam ajanslar\u0131 olmaktad\u0131r.<\/p>\n

    \u0130nfluencer’lar\u0131n Y\u00fck\u00fcml\u00fcl\u00fckleri<\/strong><\/h2>\n
      \n
    • \u0130nfluencer, payla\u015f\u0131m\u0131n\u0131n reklam maksad\u0131 ile ger\u00e7ekle\u015fti\u011fini, takip\u00e7i kitlesinin kolayca ve ilk bak\u0131\u015fta anlayabilece\u011fi \u015fekilde ve takip\u00e7i hen\u00fcz \u2018\u2019daha fazla oku\u2019\u2019 gibi bir se\u00e7ene\u011fi t\u0131klamadan, reklam ama\u00e7l\u0131 ger\u00e7ekle\u015fti\u011fini ifade etmelidir.<\/li>\n
    • \u0130nfluencer, deneyimlemedi\u011fi bir \u00fcr\u00fcn ve\/veya hizmet hakk\u0131nda takip\u00e7ilerine tavsiye vermemelidir.<\/li>\n
    • \u0130nfluencer, takip\u00e7i kitlesinin \u00fcr\u00fcn ve\/veya hizmet hakk\u0131nda yan\u0131lmas\u0131n\u0131 \u00f6nlemek ad\u0131na efekt ve filtre kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a bildirmek zorundad\u0131r.<\/li>\n
    • Hen\u00fcz deneyimlemedi\u011fi bir mal veya hizmete ili\u015fkin, t\u00fcketiciler nezdinde o mal veya hizmeti onaylayacak ya da deneyimledi\u011fi alg\u0131s\u0131 yaratacak \u015fekilde ticari reklam amac\u0131yla payla\u015f\u0131mda bulunamaz.<\/li>\n
    • Bir mal veya hizmete ili\u015fkin nesnel, \u00f6l\u00e7\u00fclebilir, say\u0131sal verilere dayanmayan ve ispat\u0131 m\u00fcmk\u00fcn olmayan bilimsel ara\u015ft\u0131rma ve test sonu\u00e7lar\u0131 hakk\u0131nda iddialarda bulunamaz.<\/li>\n
    • Doktor, di\u015f hekimi, veteriner hekim ve eczac\u0131lar ile sa\u011fl\u0131k kurulu\u015flar\u0131 taraf\u0131ndan sunulan mal veya hizmetlere y\u00f6nlendirmede bulunamaz, bu mal veya hizmetlerin tan\u0131t\u0131m\u0131n\u0131 yapamaz.<\/li>\n
    • E\u011fer \u0130nfluencer bir kampanya kapsam\u0131nda tan\u0131t\u0131m yap\u0131yorsa kampanyan\u0131n i\u00e7eriklerinin a\u00e7\u0131k \u015fekilde belirtilmesi gerekir.<\/li>\n
    • Kendisine reklam veren taraf\u0131ndan hediye edilmi\u015f bir mal veya hizmeti kendisinin sat\u0131n ald\u0131\u011f\u0131 izlenimi olu\u015fturamaz.<\/li>\n
    • Bir mal veya hizmetin ticari reklam\u0131na ili\u015fkin herhangi bir reklam verenden maddi kazan\u00e7 ve\/veya \u00fccretsiz ya da indirimli mal veya hizmet gibi faydalar sa\u011flad\u0131\u011f\u0131 s\u00fcre boyunca kendisinin sadece bir t\u00fcketici oldu\u011fu izlenimi olu\u015fturamaz.<\/li>\n
    • \u0130nfluencer’\u0131n tan\u0131t\u0131m yapt\u0131\u011f\u0131 s\u00fcre boyunca veya sonras\u0131nda benzer markalar ile \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015famayaca\u011f\u0131 s\u00f6zle\u015fmede a\u00e7\u0131k \u015fekilde yer almal\u0131d\u0131r.<\/li>\n
    • Sosyal medya arac\u0131l\u0131\u011f\u0131yla bir mal ve\/veya hizmet hakk\u0131nda ileti\u015fim kurmak i\u00e7in sistematik olarak sahte veya var olmayan kimlikleri toplu olarak olu\u015fturamaz ve\/veya kullanamaz.<\/li>\n<\/ul>\n

      \u0130nfluencer’lar i\u00e7in Rekabet Yasa\u011f\u0131\u00a0\u00a0<\/strong><\/h2>\n

      Rekabet yasa\u011f\u0131 s\u00f6zle\u015fmesi, influencer’\u0131n i\u015f s\u00f6zle\u015fmesi sona erdikten sonra i\u015fverene rakip bir i\u015fletme a\u00e7mas\u0131n\u0131, rakip bir i\u015fletmede i\u015fe girmesini veya bunlar\u0131n d\u0131\u015f\u0131nda rakip i\u015fletme ile herhangi bir menfaat ili\u015fkisine girmesini yasaklayan h\u00fck\u00fcmleri kapsar.<\/p>\n

      \u0130nfluencer’lar\u0131n\u00a0T\u00fcm Payla\u015f\u0131mlar\u0131 Reklam Niteli\u011finde Midir?<\/strong><\/h2>\n

      \u00d6rt\u00fcl\u00fc reklam yasa\u011f\u0131n\u0131n kapsam\u0131, bu yasak ile t\u00fcketicilerin bir i\u00e7eri\u011fin reklamla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funu a\u00e7\u0131k\u00e7a anlayabilmesi anlam\u0131n\u0131 ta\u015f\u0131maktad\u0131r. Zira reklamlarda, bir mal veya hizmetin pazarlanmas\u0131 hedeflendi\u011finden, \u00e7o\u011funlukla \u00fcr\u00fcn\u00fc \u00f6n plana \u00e7\u0131karan abart\u0131l\u0131 ifadelere yer verilmektedir.<\/p>\n

      Bu durum influencer payla\u015f\u0131mlar\u0131 nezdinde de\u011ferlendirildi\u011finde bu ki\u015filer, kimi zaman belli bir marka i\u00e7in i\u00e7erik \u00fcretmekte iken kimi zamanda takip\u00e7ileri taraf\u0131ndan adeta bir \u00fcnl\u00fc gibi ne giydi\u011fi, hangi \u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131 merak edilmekte ve sorulmakta oldu\u011fundan, ki\u015filer sadece bu sorulara cevaben bir marka ad\u0131 belirtmekte, kimi zaman da herhangi bir marka ile i\u015fbirli\u011fi olmaks\u0131z\u0131n sadece \u00fcr\u00fcn\u00fcn sat\u0131ld\u0131\u011f\u0131 \u00e7evrimi\u00e7i pazar yerine ili\u015fkin her sat\u0131n al\u0131mdan komisyon kazanmalar\u0131na elveri\u015fli link payla\u015f\u0131m\u0131nda bulunmaktad\u0131r.<\/p>\n

      Dolay\u0131s\u0131yla t\u00fcm bu payla\u015f\u0131m t\u00fcrlerinin niteli\u011fi ayr\u0131 ayr\u0131 de\u011ferlendirilmeli; bir mal veya hizmetin pazarlamas\u0131na y\u00f6nelik i\u00e7erikler influencer marketing \/ reklam niteli\u011finde iken, marka i\u015fbirli\u011fi olmaks\u0131z\u0131n verilen linkler affiliate marketing (sat\u0131\u015f ortakl\u0131\u011f\u0131) kapsam\u0131nda ve sadece bir \u00fcr\u00fcn\u00fc i\u015faret etmek amac\u0131yla \u00fcretilen i\u00e7erikler ise herhangi bir pazarlama eylemi niteli\u011finde olmad\u0131\u011f\u0131ndan reklam s\u0131n\u0131r\u0131n\u0131n d\u0131\u015f\u0131nda kalacakt\u0131r.<\/p>\n

      Belirli bir mal veya hizmeti konu alan ve o hizmetin tan\u0131t\u0131m\u0131n\u0131, pazarlanmas\u0131, t\u00fcketicilere hat\u0131rlat\u0131lmas\u0131n\u0131 ve\/veya sat\u0131\u015f grafi\u011finin y\u00fckseltilmesi amac\u0131n\u0131 ta\u015f\u0131yan i\u00e7erikler reklam olarak kabul edildi\u011finden, bu amac\u0131 ta\u015f\u0131mayan i\u00e7erikler, influencerlar taraf\u0131ndan payla\u015f\u0131lsa dahi reklam de\u011fildir.<\/p>\n

      \u0130nfluencer’lar\u0131n #\u0130\u015fbirli\u011fi Etiketini Kullanmalar\u0131 Zorunlu Mudur?<\/strong><\/h2>\n

      Influencerlar\u0131n #i\u015fbirli\u011fi etiketini kullanmalar\u0131 zorunlu olmamakla beraber, t\u00fcm bu izah edilen d\u00fczenlemeler kapsam\u0131nda sosyal medya platformlar\u0131 \u00fczerinden ve ticari i\u015fbirli\u011fi yapmak suretiyle ger\u00e7ekle\u015ftirdikleri tan\u0131t\u0131mlar\u0131n birer ticari nitelikli reklam kapsam\u0131nda olmas\u0131 nedeni ile influencerlar taraf\u0131ndan \u00f6zellikle takip\u00e7i kitlelerinin kolayca anlayaca\u011f\u0131 \u015fekilde s\u00f6z konusu payla\u015f\u0131mlar\u0131n\u0131n \u2018\u2019reklam\u2019\u2019 ama\u00e7l\u0131 oldu\u011funun vurgulanmas\u0131n\u0131n yasal bir zorunluluktur.<\/p>\n

      Dolay\u0131s\u0131yla \u00f6zellikle sosyal medya hikayeleri gibi i\u00e7eri\u011fin yaln\u0131zca k\u0131sa s\u00fcreli\u011fine g\u00f6r\u00fclebildi\u011fi reklamlarda; payla\u015f\u0131m s\u00fcresince reklam verene ili\u015fkin ad, marka, ticaret unvan\u0131 gibi tan\u0131t\u0131c\u0131 bilgilerden herhangi biri ile \u2018\u2019#Reklam\u2019\u2019, \u2018\u2019#Reklam-Tan\u0131t\u0131m\u2019\u2019\u00a0 ile i\u015f birli\u011fi” gibi etiketlere yer verilmesi gerekir.<\/p>\n

      Marka ile i\u015fbirli\u011fi kapsam\u0131nda \u00fcretilen i\u00e7eriklerde, influencer marketing s\u00f6z konusu olup burada a\u00e7\u0131k\u00e7a reklam yap\u0131ld\u0131\u011f\u0131ndan, \u00f6rt\u00fcl\u00fc reklam yasa\u011f\u0131na uygun davranmak ad\u0131na, #i\u015fbirli\u011fi, #reklam, #ad \u015feklinde etiketlere yer verilmesi uygun olacakt\u0131r.<\/p>\n

      Hukukumuzda t\u00fcketicinin yan\u0131lt\u0131lmas\u0131 hukuka ayk\u0131r\u0131 oldu\u011fundan\u00a0 marka ile i\u015fbirli\u011fi olmaks\u0131z\u0131n sadece sat\u0131\u015f ortakl\u0131\u011f\u0131 kapsam\u0131nda \u00f6rne\u011fin Trendyol linki veriliyorsa, t\u00fcketici nezdinde influencer\u0131n marka ile i\u015fbirli\u011fi yapt\u0131\u011f\u0131 gibi t\u00fcketiciyi yan\u0131lt\u0131c\u0131 bir izlenim olu\u015fmas\u0131 da hukuka ayk\u0131r\u0131l\u0131k arz edece\u011finden, #i\u015fbirli\u011fi etiketine yer verilmemesi gerekmektedir.\u00a0 Bu nedenle, \u00e7evrimi\u00e7i pazaryeri ile kurulan sat\u0131\u015f ortakl\u0131klar\u0131 \u00e7er\u00e7evesinde yap\u0131lan payla\u015f\u0131mlarda #komisyonlulink veya #sat\u0131\u015fortakl\u0131\u011f\u0131 \u015feklinde, t\u00fcketiciyi ayd\u0131nlat\u0131c\u0131 ibarelerin yer almas\u0131 isabetli olacakt\u0131r.<\/p>\n

      Dolay\u0131s\u0131yla her marka i\u015faretlemesinde #i\u015fbirli\u011fi etiketinin kullan\u0131lmas\u0131n\u0131n t\u00fcketiciyi yan\u0131ltabilece\u011fi, sat\u0131\u015f ortakl\u0131\u011f\u0131 dahilindeki i\u00e7erikler i\u00e7in #komisyonlulink veya #affliatemarketing gibi ayr\u0131 etiketler kullan\u0131lmas\u0131 gerekmektedir. Zira burada \u00f6nemli olan t\u00fcketicinin, abart\u0131l\u0131 ifadeleri bulundurabilen i\u00e7erikler ile sat\u0131\u015f ortakl\u0131\u011f\u0131 ve ki\u015fisel payla\u015f\u0131mlar\u0131n ay\u0131rt edebilmesini sa\u011flamak olup \u00f6nerdi\u011fimiz y\u00f6ntemde buna imkan sa\u011fland\u0131\u011f\u0131 g\u00f6r\u00fc\u015f\u00fc do\u011fmaktad\u0131r.<\/p>\n

      \u0130nfluencer S\u00f6zle\u015fme \u00d6rne\u011fi\u00a0<\/strong><\/h2>\n

      Yaz\u0131l\u0131 anla\u015fmalar bir veya daha fazla taraf aras\u0131nda ger\u00e7ekle\u015ftirilen i\u015flemlerin detayland\u0131r\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Her zaman kanun \u00f6n\u00fcnde uygulanabilir olmasa da yaz\u0131l\u0131 anla\u015fmalar \u00e7o\u011fu durumda anla\u015fmazl\u0131klar\u0131n \u00f6n\u00fcne ge\u00e7ebilir. \u0130nfluencer s\u00f6zle\u015fmesi haz\u0131rlan\u0131rken dikkat edilmesi gereken durumlar vard\u0131r. Detayl\u0131 bilgi i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u0130nfluencer Ne Demek? \u0130nfluencer, kelime anlam\u0131yla etkileyen ki\u015fi demektir. Sosyal medyay\u0131 aktif bir \u015fekilde kullanan ve payla\u015f\u0131mlar\u0131yla binlerce ki\u015fiye ula\u015fan kimseye “influencer” denilmektedir. \u0130nfluencerlar takip\u00e7ilerinin \u00fcr\u00fcn sat\u0131n alma kararlar\u0131nda olduk\u00e7a ba\u015far\u0131l\u0131 olan, bu nedenle markalar\u0131n i\u015fbirli\u011finde bulunduklar\u0131 ki\u015filerdir. \u0130nfluencerlar anla\u015fmal\u0131 markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc tan\u0131t\u0131rken a\u00e7\u0131k\u00e7a reklam yapman\u0131n yan\u0131 s\u0131ra, reklam oldu\u011fu kolay ay\u0131rt edilemeyen ve standart […]<\/p>\n","protected":false},"author":2,"featured_media":4092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\n\u0130nfluencer S\u00f6zle\u015fmeleri - S\u00f6zle\u015fmeler Hukuku Avukat\u0131<\/title>\n<meta name=\"description\" content=\"Marka veya firma ile influencer aras\u0131nda d\u00fczenlenen, ilgili \u00fcr\u00fcne ili\u015fkin reklam faaliyetini konu edinen s\u00f6zle\u015fmelere "influencer s\u00f6zle\u015fmesi" denir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oner.av.tr\/en\/influencer-sozlesmeleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130nfluencer S\u00f6zle\u015fmeleri\" \/>\n<meta property=\"og:description\" content=\"Marka veya firma ile influencer aras\u0131nda d\u00fczenlenen, ilgili \u00fcr\u00fcne ili\u015fkin reklam faaliyetini konu edinen s\u00f6zle\u015fmelere "influencer s\u00f6zle\u015fmesi" denir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oner.av.tr\/en\/influencer-sozlesmeleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Bak\u0131rk\u00f6y Lawyer and Law Office \u2013 \u00d6ner Law and Consultancy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onerhukukvedanismanlik\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T12:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oner.av.tr\/en\/wp-content\/uploads\/2022\/03\/Arka-Plan-Site-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Av. 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